Business Rules of Thumb wiki / PR

Do anything but the normal office routine -- nap, jog, get a facial massage -- on the day of a TV interview. - Business Week

In a TV interview, hold your tongue behind your upper row of teeth to hold a smile. - Ben Casnocha

A corporation should not present favorable news items on late Friday afternoons or early Saturday. - Ana and John Kadon

Every top executive should serve a stint in Washington, D.C. - A.W. Clausen

Answer the question you want to answer. - Regis McKenna

There's no such thing as bad press. - Unknown

Counter Rule: No news is better than bad news, especially if you're delivering a product to businesses and not consumers. - Ben Casnocha

Business Rules of Thumb